Let It Snow! is the most popular, with 18 different versions across all retailers who provided their playlists. Eight other songs made it to all the playlists, either originals or covers. Those retailers’ playlists share other similarities, too. It’s since been covered by a huge variety of artists, from Burl Ives to DMX, and the original was in the top 25 on the Billboard charts earlier this year. Across retailers who gave us their playlists, we identified 13 different versions of the song, including Mariah Carey’s original.Īnother Christmas classic Rudolph the Red-Nosed Reindeer got its start as a story in a Montgomery Ward coloring book the retailer gifted to children in 1939 before being released as a song from Gene Autry in 1949.
The original or one of the numerous renditions appear again and again on store holiday playlists. Last year, the song accounted for 1 in every 50 holiday music streams on Spotify. Although there are no Hanukkah songs on the US Billboard Hot 100, big retailers like Crate & Barrel and Old Navy include ones like The Festival of Lights and 8 Days of Hanukkah in their line-ups.Īll I Want for Christmas Is You turned Mariah Carey into the unofficial Queen of Christmas, with more than 80 appearances on the Billboard Hot 100 since its release nearly three decades ago. Obviously, many shoppers don’t observe Christmas and may be keen to hear songs celebrating other holidays, like Hanukkah, which starts Dec. Whole teams of business experts and musicologists work together behind the scenes at companies like SiriusXM to determine the delicate balance of striking a perfect mood for customers. The bulk of national brands opt to outsource their playlists in part because of how cumbersome it can be to deal with music licensing in order to play songs in public spaces, according to Giri. Both entities have teams devoted entirely to creating playlists for stores, and last January, the company expanded further into the arena by buying Cloud Cover Media, a company that has dominated the space of curating music for national brands, like McDonald’s and Party City. 1, and have names ranging from “Jingle Jamz” to “Country Christmas.” With a market value of $23 billion, SiriusXM, which bought Pandora Media in 2019 for $3.5 billion, is one of the largest audio providers in North America. Nearly all of SiriusXM’s playlists for businesses begin streaming on Nov.
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