Pinterest users come to the platform with a buyer’s mentality. Īs a visual search engine, Pinterest attracts a consumer base that is actively searching for solutions to their problems. More importantly, a significant number of Pinterest users have buying power, with over 40% of pinners claiming a household income over $100k/year. Pinterest recently announced they crossed 250 million users. Let’s break down the numbers behind Pinterest. So, naturally, the question many users have is… Why Should I Promote a Pin on Pinterest? Many content creators have enjoyed free traffic from Pinterest for years. Pinterest has also expanded its targeting options to include additional countries, US ZIP Codes, age, and much more. They’ve launched several new campaign types including video ads, shopping ads, and conversion ads. Promoted pins are exactly how they will accomplish this.įortunately, Pinterest has made significant improvements to the Promoted Pins infrastructure over the last few years. As a publicly traded company, their concern will be to produce profit for their shareholders. Promoted pins, Pinterest’s version of paid advertising, is how the company makes money. In April 2019, Pinterest became a publicly traded company. This post was originally written by Monica Froese from Redefining Mom. If a purchase or signup is made through one of our Partners’ links, we may receive compensation for the referral. Our number one goal at DollarSprout is to help readers improve their financial lives, and we regularly partner with companies that share that same vision.
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